The Region of Murcia Promotes its Golf Tourism at Lisbon's IGTM Fair

Imagine enjoying an unforgettable golf experience under the warm southern European sun, surrounded by stunning landscapes and a welcoming atmosphere. This is the promise that the Region of Murcia brought to the International Golf Travel Market (IGTM), the world's most important golf tourism fair. This year, the event was held in the vibrant city of Lisbon, where the Region proudly presented its rich golf offerings.

In a splendid stand that stood out for its design and hospitality, the Region of Murcia organized more than 40 business meetings. Tour operators, greenfee platforms, golf tournament organizers, and specialized media participated; all with a common interest: discovering what Murcia has to offer in terms of golf.

A Strategy Aligned with the Golf Sector

The Murcian delegation didn't come alone. Grand Hyatt La Manga Club and UGOLF were part of this expedition that, besides showcasing its offering of 20 courses and 348 holes, shared the advantages of its enviable climate, with over 300 days of sunshine yearly. Of course, its complementary tourism offerings weren't left behind, with options ranging from blue tourism to more active experiences, wine and gastronomy, health, and beauty.

This push is part of a broader strategy by the Region of Murcia's Ministry of Tourism, Culture, Youth, and Sports for 2024. The aim is not only to be present at fairs like IGTM but also to collaborate with key associations such as the Region of Murcia Golf Business Association and the Spanish Senior Golf Association. The goal is to position the Region as a leader in Europe's golf sector.

Economic Impact and Sustainable Tourism

A total of 165,000 tourists arrive in the Region annually motivated by golf, generating nearly 2 million overnight stays and contributing a direct economic impact of 265 million euros. Golf tourism is undoubtedly playing a crucial role in the community's economic development.

The IGTM, organized by Reed Exhibitions, presents itself as an essential meeting point in the global golf calendar, where more than 1,000 professionals gather for a high-level event. The Region of Murcia couldn't miss this appointment, with the ambition to stand out as an indispensable golf destination.

Throughout its 20 courses, strategically distributed within a 35-kilometer radius from the coast, every golfer can find a course suited to their abilities and interests. This ensures that both beginners and experts can enjoy an unparalleled experience.

Fostering Relationships and Collaborations

Beyond business meetings, Murcia is committed to developing events and activities that strengthen its industry network. From participation in workshops to organizing familiarization trips and promotion in specialized media, the strategy is oriented in one direction: consolidating the Region as a golf tourism reference.

The recent participation in IGTM is just one example of the regional commitment to expanding horizons and maintaining its leadership position. As golf continues to attract tourists to the Region, these initiatives are expected to continue fostering sustainable growth benefiting local residents and the environment.

Golf as a Strategic Axis

With a clear focus on the future, the Region of Murcia continues building its image as the perfect place to play golf. Its approach combines unique experiences, perfect weather, and a commitment to service quality with sustainable and responsible tourism development.

Without doubt, participation in IGTM is just the beginning of a promising year, full of opportunities and growth for the region.

For more information about golf tourism offerings in the Region of Murcia, visit their official portal and discover all that this incomparable destination can offer you.

Source: Autonomous Community of the Region of Murcia

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