Launch of 'Region of Murcia Golf': The platform positioning the Region of Murcia as a leading Mediterranean golf destination

Launch of 'Region of Murcia Golf': The Platform Positioning Murcia as a Leading Golf Destination

The Region of Murcia Golf Business Association (Aegolf-RM) has taken a bold step in the golf world by introducing an innovative digital platform called 'Region of Murcia Golf'. This development not only unifies the Region of Murcia's excellence golf courses but also integrates cultural and gastronomic tourism options, creating a unique experience for golf enthusiasts.

A Premium Golf DestinationAiming to establish Murcia as a premium destination, the initiative seeks to capture the attention of strategic markets such as the United Kingdom and Nordic countries. This ambitious platform has been designed by Tictag Branding Digital, a local agency committed to projecting Murcia to the forefront of international golf tourism.

A Comprehensive StrategyThe creation of 'Region of Murcia Golf' is an integral part of a broader strategy encompassing everything from brand identity renewal to international campaign launches. Additionally, it incorporates an advanced automation and CRM system. Enrique Herrero, president of Aegolf-RM, proudly states: "The Region of Murcia is more than just sun and beach. With 'Region of Murcia Golf', we want to showcase our state-of-the-art courses, outstanding tourist infrastructure, and unmatched cultural and gastronomic richness."

Beyond a Simple WebsiteAlejandro Garriga, CEO of Tictag Branding Digital, describes this development as "beyond a simple website." The focus is on a 360º strategy that includes a powerful automation and CRM network, aimed at well-segmented international campaigns. Furthermore, the content strategy is designed to highlight the diversity of experiences the region offers.

Attracting Golf TouristsOne of the primary focuses of 'Region of Murcia Golf' is to capture the interest of golfers from the United Kingdom and Nordic countries. These regions are considered key markets in the golf sphere, and the new platform allows tourists to explore, customize, and book experiences that blend the sport with other leisure activities. This project is part of the Golf Sector Reactivation Plan in the Region of Murcia, an initiative promoted by the Region of Murcia Tourism Institute (ITREM).

Global PromotionThe digital strategy includes an extensive international marketing campaign, scheduled to unfold throughout the year. With the appeal of more than 300 days of sunshine annually and first-class infrastructure, the Region of Murcia positions itself as an irresistible destination for golf enthusiasts.

With the creation of 'Region of Murcia Golf', the Region of Murcia is undoubtedly strengthening its presence on the global golf map, offering golfers worldwide exceptional experiences that combine their favorite sport with rich cultural and gastronomic immersion.

This article was based on original content published by MurciaEconomia.com.

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