In Los Alcázares, right on the shores of the Mar Menor, Serena Golf has earned its place as one of the referents of the undisputed golf in the Region of Murcia. It is not a coincidence. Since it opened its doors in 2006, this field has managed to find the middle point between the history of the place, a landscape that relaxes and a journey that forces you to think. It is that balance that attracts so much to play for fans like those who are looking for a serious challenge.
Design with self-signed
Behind this 18-hole course is the hand of Manuel Piñero, a legend of Spanish golf with the seal of the Ryder Cup. And their influence is noticeable in each metro. To the naked eye, the ground looks flat and friendly, but don't you trust: the design requires read the game with intelligence.
Here not just paste strong. The breeze from the Sea Less comes into play, there are obstacles of water waiting for a wrong stroke, and more than sixty bunkers strategically placed. In the end, the accuracy ends up being much more valuable than raw power.
But what really gives it an aura other than Serena Golf is your environment. The route hugs the old Torre del Rame, a watchtower of the sixth century, which monitors the field. Play along to it provides a cultural and visual that few clubs can offer. Everything is integrated organically in the mediterranean landscape, taking advantage of the unevenness soft and vegetation so that the experience is complete.
Constant evolution
A golf course is a living organism, and Serena know. Over the years, they have not remained quiet; you've worked hard on the agronomy and maintenance. Taking care of the greens to detail or remodel the bunkers are not minor tasks, are part of a plan to which the playing surface is consistent and the field remains competitive compared to the expectations of those who visit it.
New image for new times
Recently, the club decided it was time to upgrade. Have premiered corporate image, renewed their digital presence and launched a detailed guide hole to hole. But this goes beyond a simple change of logo or a facelift visual.
It is a declaration of intentions. Seek to modernize the brand and connect more directly with players and sponsors. They try to adapt to the current market without losing the essence.
A classic looking to the future
Nearly two decades later, Serena Golf remains a mandatory stop for anyone who wants to enjoy a round of golf next to the sea in the southeast of spain. This mixture of strategy, sports and privileged environment works.
Now, with a renewed identity and the ambition intact, the club is projected forward. Their goal is to maintain the quality of its facilities and services, attracting golfers of any level who are looking for a field with great gameplay, story and, above all, a lot of character.