The Region of Murcia has taken another step forward in its international positioning strategy with the hosting of the first Murcia International Business Golf Summit, an initiative promoted by the Association of Golf Course Operators of the Region of Murcia that aims to highlight golf as one of the region’s main drivers of tourism, the economy, and business. Translated with DeepL.com (free version)
The event took place last Thursday at the Grand Hyatt La Manga Club Golf & Spa and brought together representatives from the business, tourism, financial, institutional, and sports sectors for a day designed to foster professional relationships, generate business opportunities, and promote the Region of Murcia internationally.
The program began with a welcome reception for participants and a golf tournament, followed by various hospitality and networking activities, as well as exclusive experiences that allowed attendees to see firsthand the region’s potential as a premier destination for golf and tourism.
Golf: An Economic Driver for the Region
During the meeting, the significant impact that the golf industry has on the regional economy as a whole was highlighted. Beyond the sport itself, golf tourism drives sectors such as hospitality, restaurants, retail, transportation, leisure, and complementary tourism services.
The profile of the golf tourist is also characterized by longer stays, higher average spending, and a significant contribution to the seasonal diversification of tourism, making it a strategic segment for the region’s economic development.
En este sentido, se puso de relieve el crecimiento que continúa experimentando el sector. Los campos de golf murcianos registraron durante 2025 alrededor de 615.000 salidas, una cifra que confirma la consolidación de Murcia como uno de los destinos golfísticos más atractivos del sur de Europa.
An expanding range
Another highlight of the Summit was the growth of the region’s golf offerings. By 2026, the Region of Murcia will increase its number of golf courses from 19 to 21 thanks to the addition of Corvera Hills and Peraleja Golf, reforzando así su posición dentro del panorama nacional e internacional.
This expansion will make it possible to continue increasing the area’s appeal to visitors and strengthen a tourism offering that combines sports, climate, nature, cuisine, and quality of life.
Murcia, a destination waiting to be discovered
The participants agreed that the Region of Murcia has enormous potential in international markets, where there is still ample room for growth and increased visibility.
The opportunity to enjoy golf, beaches, natural landscapes, cuisine, culture, and outdoor activities for much of the year makes Murcia a unique destination in the Mediterranean. Added to this are factors such as air connectivity, the quality of infrastructure, and the growing professionalism of the tourism sector.
Networking, experiences, and entrepreneurial vision
The event also featured a variety of activities designed to foster professional networking and knowledge sharing. Highlights included live flamenco performances, premium dining experiences, and a business talk show featuring professionals from the business, financial, international, and sports sectors.
This format provided a forum for discussion on investment opportunities, tourism development, and collaboration between companies and institutions.
A project designed to be ongoing
The Association of Golf Course Operators of the Region of Murcia gave a very positive assessment of this inaugural event, which was launched with the aim of establishing itself as a leading event for the industry.
The organization hopes that the Summit will continue to grow in future editions and serve as a meeting place for golf courses, hotels, government agencies, investors, tour operators, companies, and the media.
The president of the Association, Enrique Herrero, emphasized the importance of continuing to work together to strengthen the international standing of the Region of Murcia.
“Golf opens the door for thousands of visitors to discover our region every year. Those who come to Murcia to play also discover our cuisine, our beaches, our inland areas, our culture, and our warm hospitality. Our challenge is to continue growing and ensure that Murcia takes its rightful place as an international golf destination.”
Con la celebración de este primer Murcia International Business Golf Summit, the Region of Murcia reaffirms its commitment to golf tourism as a tool for international promotion, wealth creation, and attracting new business and investment opportunities.