Spanish tourism is located at a key moment of transformation. Sustainability, the quality of the destination and the ability to adapt to a traveller increasingly demanding set the roadmap for the sector. In this context, Juan Molas, president of the Bureau of Tourism of Spain, shares her view on the present and the future of tourism in our country.
Tourism, which is more strategic and less dependent on the volume
One of the main messages transferred by Juan Molas is the need of evolve towards a model of tourism more strategic, which prioritizes quality over quantity. Spain has shown over the years his ability to attract large volumes of visitors, but the challenge is now to improve the profitability of the target, optimize resources and provide experiences of higher value-added.
This approach involves betting for tourism products consolidated, such as cultural tourism, gastronomy and sports, which allow you to diversify the supply and reduce dependence on seasonality.
Sustainability as a central pillar of tourism of the future
Sustainability is no longer an option, but a requirement of the market and the society. In this sense, Molas underlines the importance of tourism to advance towards models responsible environmental, social and economicby integrating sustainability into the strategic decision-making.
Tourism should contribute to the welfare of the targets, to respect the natural environment and generate a positive impact on the local population. To achieve this, it is essential to the joint commitment of public authorities, companies and associations of the sector.
Sports tourism and golf as levers of development
Within the diversification of the tourist offer, the sports tourism occupies a prominent place. Activities such as golf allow you to attract a profile of international visitors, with high spending capacity and an average stay top, which has a direct impact on the local economy.
In addition, the golf course contributes to the seasonality of tourismbecause that is practiced for the greater part of the year and is perfectly suited to destinations with favorable climate such as Spain. This combination of cost-effectiveness, sustainability and continuity makes the golf tourism into a strategic asset for the country.
Public-private partnership to make tourism more competitive
Another of the key points addressed is the need to strengthen the collaboration between the public and the private sector. The competitiveness of Spain as a tourist destination depends on a coordinated planning, investments, well-oriented and a shared long-term vision.
The Bureau of Tourism of Spain is working precisely in this line, acting as a space for dialogue between companies, associations, and administrations to boost tourism, which is more solid, innovative, and adapted to the new challenges of the market.
A vision of the future for tourism in Spain
The reflection of Juan Molas points to a future in which the Spanish tourism should continue to lead to an international level, but from a more balanced approach and sustainable. Betting on high-value products, such as golf tourism, and responsible management of the destinations will be key to maintaining the competitiveness and prestige of Spain as a tourist reference global.